Homebase and Outpost Marketing

I believe in the video above popular blogging guru Darren Rowse explains perfectly what I have been doing for quite some time to build my social media presence. I have just never thought about actually putting it in words and “terming” it.

So there.. YESS.. I’ve been doing Homebase and Outpost Marketing all this time..

Marketing: Social or so-so?

Because the products we sell are very niche I thought this was a very good opportunity to work toward creating entrepreneurs instead of waiting for people to start businesses and then come to us to buy whatever they need. I am not a proponent of newspaper advertising at all, however the opportunity allowed us – according to their paper’s distribution figures – to reach one prospect at a cost of 0.5c. That was the part that excited me most about this.