About

Professionally, I work as a brand-ologist, social media-ologist, blog-ologist and idea-ologist.

After studying toward a BCom degree at the University of the Western Cape and completing two thirds, I…

..worked as a creative consultant to the Cancer Association, where I developed material and content to promote various CANSA campaigns.

..worked as Head of Creative Solutions Development at Ticketweb South Africa, where I was involved in web strategy, content management and online brand evangelism..

..launched an entertainment virtual community (the social network of today) named URBANTAINMENT..

..relocated to Durban, where I spent a number of years in telecoms, during which I conceptualised and developed Yelloworld – the internal customer portal of MTN and headed up the team that launched the GPRS Helpdesk at Cell C KZN.

..launched a design and branding agency in 2006, where I was responsible for (and successful at) developing brand identities for startup companies and optimise brand resources for existing ones..

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